Louis Chevrolet, 2013
Polished stainless steel
500 x 400 x 300 cm
Chevrolet Centennial Artwork is a competition held in commemoration of the 100th anniversary of Louis Chevrolet, the namesake of the auto giant, to be placed in
the town of La Chaux-de-Fonds, Switzerland, Chevrolet’s birthplace. As the winner of this prestigious event, Christian Gonzenbach used a photograph of Mr. Chevrolet (with driving goggles and scarf no less) as a starting point and rendered the image as a 3D model. He then reworked the surface with a silicone mold, in turn making the famous man unrecognizable and demanding an endured inspection to discover the figure behind the surface. The process resulted in a form that is as mysterious and complicated as the man whose legacy was unforeseeable even by Chevrolet himself. The final sculpture is constructed in stainless steel which is then mirror polished – a fitting homage to the man who held a close relationship with the material during his remarkable lifetime.